Combining experience and expertise to meet your immediate and long term objectives

The individuals behind Hub Rural have been working in the industry since 1996.  As the name suggests, Hub Rural is a Ďhubí where likeminded professionals work together to deliver input to a wide client base. In order to be able to offer the right mix of individuals, skills and experience, the business model combines employed and external professionals within its Ďhubí concept. All of the senior members of the team have real, current and relevant hands on business experience, in the types of businesses that our clients typically run. With an office in the Crew Yard, Pickwell House, Moulton, the business is central to the area from which its typical clients emanate. Being based in the midlands, the business is well placed to serve the whole of the UK.


Hugh Baker BSc. Hons. MRICS FAAV

Hugh qualified as a surveyor (MRICS) in 1996. Shortly after qualification, he moved to South Lincolnshire to work with Brown & Co and rose to Associate level. In 2004, a change of sector saw Hugh take a six year stint in the fresh produce sector with a grower/packer/producer business. At this time, the beginnings of the current Hub Rural client base was established, with a range of relationships that characterise the current spread of the Hub Ruralís activities. Since 2010, Hugh has devoted 100% of his time to Hub Rural, and the business has grown significantly during this period. Alongside day to day professional activity, he also holds several non-exec chair & director roles, plus a number Trustee positions, within client agri-business and Estate entities.
Direct dial 01406 404101


pen 4.pngPenny Perowne MSc MRICS FAAV

Penny is local to the area having lived and worked on her family farm and is now a director of a 1750 acre arable farming business with her husband. She qualified as a chartered surveyor [MRICS] in 2000 and continued to work with Brown & Co to Associate level until 2007. During this time she also gained her qualifications to join the Central Association of Agricultural Valuers as a fellow. As Hub started to grow as an exciting new business, she joined Hugh to take on a range of land agency type activities and started to establish the more permanent relationships with core clients.
Direct dial 01406 404103


IMG_3044-B&W.jpgJames Vickers MSc

James joined Hub Rural in 2018 after studying for an MSc in Rural Estate Management at Royal Agricultural University. He is a non-practising solicitor having previously practiced agricultural property law in the local area before deciding to dual qualify. He is currently working towards membership of the Royal Institute of Chartered Surveyors and fellowship of the Central Association of Agricultural Valuers.
Direct dial 01406 404102


Nick.pngNick Francis BSc. Hons

Nick graduated from Newcastle University in 2004 with a BSc (Hons) degree in Farm Business Management. After a sound practical grounding Nick started his consulting career with Andersons East, then Bidwells Agribusiness where he rose to Associate level. In 2011 Nick joined KinnAgri Limited, an international management and consultancy business working in Russia, Ukraine and Eastern Europe as well as the UK. During 2015 Nick took on the role as Key Account Manager for Openfield Agriculture and within his role, became Managing Director of Lingrain Storage Limited.  Autumn 2019 saw a change of direction, with Nick leaving Openfield, being employed direct by Lingrain as MD and setting up his own practice working with a range of farms and agribusinesses. In April 2021 Nick became a Director of Hub Rural Ltd.
Direct dial 01406 404104



Every rural business exists in a different circumstance and faces a different set of challenges. The only way we can help you find the best way forward is to talk. So letís talk. The sooner we do, the sooner we can set in motion the right plans for your future. Contact us now and we can arrange a mutually convenient time and location.

Hub Rural Ltd

The Crew Yard, Pickwell House, Hogs Gate
Moulton, Spalding, Lincs. PE12 6QH

Telephone: 01406 370035



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